Why Creative Strategy Matters

Creative is no longer just the “look” of a brand, it’s how your customers experience you across every channel. From social media feeds to website landing pages, the right creative strategy makes the difference between being seen and being chosen.

Aligns creative with your wider business and growth strategy

Ensures content connects emotionally and commercially with your audience

Powers campaigns across every digital channel with consistent creative direction

The right creative strategy combines insight with execution. By defining what you need to say, where you need to show up, and how to visually connect, we help brands cut through the noise and build lasting connections with their audiences.

Our Process

Consulting-Led Discovery

Creative strategy starts with your business. We work with you to understand your brand positioning, verticals, and customer targets to ensure your creative supports growth.

Our Process

Content Strategy

Through workshops, we map out what content needs to be created, which platforms it should live on, and how it ties back to your wider marketing strategy.

Our Process

Content Production

From photography to high-production videography, animation, explainer videos, motion graphics, and graphic design, we capture and produce content that brings your creative strategy to life.

Our Process

Continuous Evolution

Creative strategy isn’t one-and-done. We plan for ongoing content creation and iteration, ensuring your brand stays fresh, relevant, and aligned with changing customer needs.

Why Choose Launch as Your Growth Partner

We bridge the gap between business strategy and creative execution.

01

Business Owners, Not Just Marketers

We’ve scaled our own businesses, so we know creative isn’t just about looking good, it must connect to commercial outcomes.

02

Everything Under One Roof

With content creators, designers, and digital marketers working side by side, we deliver strategy, production, and execution in one seamless package.

03

Built for Long-Term Growth

We don’t just deliver a one-off campaign. Our process ensures ongoing creative that evolves with your business and fuels long-term growth.

case studies

Real Results. Proven Growth.

view CASE STUDY
Digital
Levels of You

Launch rebuilt Levels of You’s marketing engine with a new website, full-funnel campaigns, and creative testing — generating 350+ leads, reducing CPL by 60%, and driving successful expansion across Australia.

view CASE STUDY
Creative
Digital
Block Blue Light

BlockBlueLight partnered with Launch to rebuild its website for global scale. We designed and developed a CRO-driven, multi-region site supported by in-house photography, animations, and 3D renders. The result is a high-performing platform that delivers a premium customer experience worldwide, strengthens brand positioning, and supports continued international revenue growth.

view CASE STUDY
Digital
Ecommerce
Australian Eucalyptus

Australian Eucalyptus is a fast-growing eCommerce brand producing natural cleaning and wellness products. Built on authenticity and sustainability, the brand wanted to expand beyond brick-and-mortar sales and unlock online growth at scale.

view CASE STUDY
Ecommerce
Creative
Digital
Dr Libby/Bio Blends

Launch partnered with Dr Libby’s Bio Blends on a go-to-market iron supplement campaign, blending education, authority, and performance marketing — achieving 100% YOY growth, strong sales uplift, and scalable acquisition.

view CASE STUDY
Creative
Digital
GEA

Launch became GEA’s end-to-end creative partner, producing 25+ shoots across NZ and delivering global campaign assets — including the T8500 Rotary launch video — elevating brand consistency, production velocity, and international impact.

FAQs

Why do I need a creative strategy?

Without a clear creative strategy, campaigns often miss the mark. We align your creative with your business and marketing goals to ensure every piece of content has purpose.

What types of creative do you produce?

We cover photography, videography, animation, explainer videos, motion graphics, and graphic design, giving your brand a complete creative toolkit.

How do you ensure creative matches my brand?

We start with consulting-led discovery and content strategy workshops to make sure every piece of creative ties back to your brand voice, positioning, and goals.

Is this a one-off project?

No. Creative strategy is an ongoing process. We continually refine and produce new creative to keep your brand relevant and consistent across all channels.

Do you only create content for campaigns?

Not at all. We create content for all parts of your digital ecosystem, websites, social media, advertising, and internal brand storytelling.

Why Partner With Launch?

No more content that looks nice but doesn’t move the needle. Partner with a team that lives and breathes creative, backed by data, strategy, and execution.